Here are some fantastic reasons why you should have an online presence.  No matter how big or small your business may be.  Times are changing and technology is evolving – You need to keep up if you want your business to grow and be found!

1-Online Reviews

Research has shown that 90% of consumers look for reviews on a product/service or company before they consider purchasing anything. If a potential client can’t find you, they will look elsewhere. It’s great to request a review on Facebook or your Google Listing.

2-It’s Expected

7 out of 10 customers expect to find your information online. It gives them a sense of security and with information right at their fingertips. This gives them a reason to make a decision faster.  If you don’t have a website, your potential customers may go elsewhere.

3-You control the Narrative

You can most certainly influence and change the public’s perception through your own online channel.  Through your website you can create your own news and get your message, mission and information to the public directly.  Blogs are a fantastic way to engage with a potential audience.

4-You Don’t need a lot of Technical Skills

Almost everyone offers online tutorials or training. Google is a great search tool to look for what you need- videos, tutorials, screenshots ect!

5-Your Competitors

Studies have shown that once a consumer has an idea of what they want, they start researching. If you don’t have a website, you will more than likely not be found, but if your competitors do have an online presence they will be found. Having reviews or testimonials available online through a website is a great way to make sure you can be found and stand out against your competition.

6-Google Results

More than 80% of consumers will research online to make a purchase. They will use Google and start typing away.  If you don’t have a website the chances of showing up on a search are zero. If you have a website, you can optimize it with SEO (Search Engine Optimization) and even advertise online with Google Ads.

7-Showcase What You Do

Displaying your products or outlining your services online with a website will help the consumer’s journey to reach you much faster.  Everything is at their fingertips and even if you are in bed asleep, someone, somewhere could be browsing your site.